Released on: December 19, 2007, 11:24 am

Press Release Author: Wally Boyko Productions, Inc.

Industry: Media

Press Release Summary: The fitness craze continues with the SupplementsToGo.com 2008
Ms. Fitness World competition. This 1-hour action-packed Ms. Fitness World special
on Fox Sports Net beginning on January 1, 2008.

Press Release Body: WHITE CITY, OREGON - December 19, 2007 - For years, women were
embodied by mere beauty pageants. Muscles were exclusively for men and fitness was
only for athletes. Over time things did change, but slowly. Women continued to
model themselves after the anorexic looking women portrayed in fashion magazines. A
few tried to develop muscles improperly and wound up losing their femininity, and
fitness turned into a fad called aerobics.

Well move over Miss America, times have changed! Welcome to the future... Ms.
Fitness USA® and Ms. Fitness World®!

The fitness craze continues with the SupplementsToGo.com 2008 Ms. Fitness World
competition. Join Master of Ceremonies John Spencer Ellis (America\'s Leading Expert
on Fitness, Personal Development and Healthy Living), for the 1-hour action-packed
Ms. Fitness World special on Fox Sports Net beginning on January 1, 2008.

This fast-paced hour is fun to watch as lovely, fit women compete in poise and
beauty as well as 90-second routines that are challenging, creative, and
individually choreographed.

Ms. Fitness World features top fitness competitors from around the globe vying for
the highest fitness title in the world.

JUDGING CRITERIA:
. Beauty, Poise & Public Address Skills
Each competitor is evaluated on her overall grooming, cosmetic appeal and public
address skills. Ms. Fitness must demonstrate confidence and be comfortable with an
audience. She must be able to speak clearly and concisely. Ms. Fitness must be
capable of being a spokesperson for the fitness industry. Ms. Fitness is much more
than just a pretty face, she must convince the judges that she has an important
message to convey about living a healthy lifestyle, in addition to showing poise and
grace under stress.
. Physical Beauty & Symmetry
Ms. Fitness should have good to excellent muscle tone with clean, tight lines. She
should appear to have reasonable levels of body fat. Her physique should look as if
it was constructed through proper diet and fitness training. Her physique should
appear evenly developed, displaying her attention to a totally fit body. Her great
legs with lean thighs should \"match\" her beautifully sculpted arms and slender waist
to create a very feminine appearance. Ms. Fitness is no waif or muscle bound beast,
but has pushed herself to the glorious fulfillment of the female body.
. Strength, Flexibility & Endurance
Ms. Fitness must demonstrate strength, flexibility, and endurance in an original
fitness routine. She may incorporate any skill or talent she may possess. She should
demonstrate a high level of execution of movements, including full extension. Her
routine should \"appear\" effortless. She should include a diversity of routine
elements with a high degree of complexity and difficulty.

It is important to note that Ms. Fitness inspires and motivates viewers unlike any
other fitness movement for several reasons. The women who participate in Ms. Fitness
are \"everywoman.\" The average age is 29. The majority are married and raising
children. They come from every walk of life, and work in every occupation
imaginable. They are dedicated and committed women who have embraced a fit and
healthy lifestyle, and are able to articulate their choice in a very relatable
manner, and visually demonstrate the results.

The broadcast premier of the SupplementsToGo.com 2008 Ms. Fitness World features
competitors from around the world, demonstrating their skills and determination to
win!

Ms. Fitness has been airing Nationally and Internationally since 1987. Check
www.msfitness.com, your local listings, or with your cable provider for exact times
and dates in your area.


Web Site: http://www.msfitness.com

Contact Details: P.O. Box 2490
White City, OR 97503
(541) 830-0400
msfitness@aol.com